The Character Consultancy

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All Policies

You will find all of The Character Consultancy's policies on this page, including:

  1. Fair Use Policy
  2. Cookie Policy
  3. Privacy Policy

Fair Use Policy


In an effort to reduce barriers to the use of copyrighted material in my works, The Character Consultancy takes the following stance on fair use, licensing, and use of copyright materials:

  1. Recognizes and credits use of the original artworks, for which the creator owns the copyright, based on the doctrine of fair use
  2. Utilizes fair use when reproducing materials, both for which The Character Consultancy does, and does not, own the copyright
  3. Seeks written permission for royalty-free image use by the content creator

A: Fair Use Of Creators' Material

The Character Consultancy seeks permission for the use of, and credits, the creator's artworks, for which the creator owns the copyright, under the doctrine of fair use. Possible uses include:

  1. Analytical, interpretive, and/or creative writings/works
  2. Online (digitized) collections created for the purposes of demonstration and marketing
  3. The creation of guides
  4. Print and digital newspapers, periodicals, and magazines
  5. Transformative use in artworks
  6. Social media

Publishing The Character Consultancy's work under fair use does not require permission from or a license agreement with The Character Consultancy. However, in order to ensure accuracy in crediting of all original creators and citations, publishers are requested to contact The Character Consultancy to obtain copies and citations. See Contact Us information in the above menu.

B: The Character Consultancy's Policy on Use of Copyrighted Works

As a copyright holder, The Character Consultancy supports fair use of The Character Consultancy written or spoken works. Similarly, as a creator of artistic content, The Character Consultancy exercises the right to responsibly make fair use of works for which The Character Consultancy does not own the copyright, once permission has been sought and given. If you have any questions or comments on our use of images or believe an image has been reproduced in violation of copyright, please email us.

C: Royalty-free Image Use by The Character Consultancy

Partners that are uncomfortable publishing under the doctrine of fair use or own an image that does not qualify for fair use are encouraged to communicate this to The Character Consultancy. This License Agreement is designed to acknowledge and support the fair use of copyrighted artworks as well as encourage additional usage that may not qualify under fair use. Such uses include:

  1. Use covered by fair use, to:
    • Encourage the long-term and widespread use/reproduction of The Character Consultancy's artworks without repeated permission requests.
    • Reduce the need for fair use analysis and decision-making as related to the non-commercial usage of reproductions of The Character Consultancy's artworks.
    • Provide usage assurance for individuals and institutions that are not comfortable publishing images of The Character Consultancy's artworks under fair use.
  2. Additional royalty-free use of artworks in the License Agreement, subject to The Character Consultancy's approval, may include:
    • Promotional uses such as marketing and advertisements.

Artistic content creators are encouraged to contact The Character Consultancy to learn more about the License Agreement. See Contact Us information above.

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In this cookie policy you can read about:

  1. How we use cookies,
  2. The types of cookies we use,
  3. For how long they work and for what purposes they are used,
  4. How to change your cookie settings and opt-out, and
  5. Who are we and how can you contact us.

When we use words like “us”, “we”, “our” we mean The Character Consultancy. You can find our company details below. We are the data controller of the data collected through the use of cookies on our website.

Our website is, incl. our sub-domains and other sites we own and operate.

When we refer to “you” we mean you as a user or visitor of our website.

This policy is part of our privacy policy. Our use of cookies may include processing of your personal data and we therefore recommend that you read our privacy policy.

What do I need to know about cookies?

There are different types of cookies and they are used for different purposes.

Below you can read about what a cookie is, the difference between first and third party cookies and session cookies vs. persistent cookies and what types of cookies we use on our website and why.

What is a cookie?

A cookie is a small piece of data that a website stores on your device when you visit it. A cookie typically contains information about the website itself, a unique identifier that allows the site to recognise your web browser when you return, additional data that serves the purpose of the cookie, and the lifespan of the cookie itself.

Cookies are used to enable certain features (e.g. logging in), to track site usage (e.g. analytics), to store your user settings (e.g. timezone, notification preferences), and to personalise your content (e.g. advertising, language).

Session cookies vs. persistent cookies

Session cookies only last as long as your online session. This means that they will disappear from your computer or device when you close your browser. They are therefore also sometimes referred to as temporary cookies. Typically session cookies are used to remember what a user put in their basket when they are browsing a website.

Persistent cookies are different. These cookies are sometimes called permanent cookies. They will stay on your computer or device after you close your browser. These types of cookies will expire according to the time specified in the cookie. You can see the specific duration of each persistent cookie below. What’s the difference between first and third party cookies?

First party cookies are cookies that are set by the website that you are visiting and it's only this website that can access and read these cookies.

Third party cookies are set by someone other than the owner of the website you’re visiting. As an example, some pages have content from other sites like YouTube. YouTube may set their own cookies on your browser when you play the video from YouTube. Cookies set by other sites and companies (ie. third parties) can be used to track you on other websites that use the same third-party service.

Below you can see what cookies on our website are first party cookies and third party cookies.

Types of cookies and how we use them

Necessary cookies

Necessary cookies are required for the basic functionality of our website to work. We use necessary cookies to make it possible for you to only have to enter your username and password once during a visit to our website.

We also use necessary cookies to help with ensuring that you are given the option to accept or reject cookies, block non-necessary cookies from working until you give consent, and remember your cookie settings and choices. The cookies also help keep track of, if, and when, you gave consent to analytical cookies, our privacy policy, T&Cs and email marketing.

Necessary cookies are also used for payment processing.

It's not possible to reject or accept the necessary cookies as they are core for the functionality of our website.

Here are the necessary cookies we use, what we use them for, the specific cookies providers and each cookie’s duration:

Name Host Expires
CONSENT 6320 days
ct0   0
guest_id   730 days
_ga_8XRCCE89TH   730 days

Analytical cookies

Analytical cookies gather statistics. We use this information to make our website even better. The information collected via the analytical cookies track how you use our website during your visit. It helps us understand visitor usage patterns, identify, and diagnose problems or errors you may encounter, and make better strategic decisions in improving the website experience.

We will only set analytical cookies on your device if you give us your consent.

Here are the analytical cookies we use, what we use them for, the specific cookie providers and each cookie’s duration:

Name Purpose
Legal Monster Legal Monster is providing widgets for collecting data.

Marketing cookies

Marketing cookies are used in determining what promotional content is more relevant and appropriate to you and your interests. Websites may use them to deliver targeted advertising or to limit the number of times you see an advertisement. This helps companies improve the effectiveness of their campaigns, and the quality of content presented to you. These cookies may be set by the website you’re visiting (first-party) or by third-party services. Marketing cookies set by third-parties may be used to track you on other websites that use the same third-party service.

Here are the Marketing cookies we use, what we use them for, the specific cookie providers and each cookie’s duration:

Name Purpose
DoubleClick (owned by Google) To display ads on the website and show you relevant ads on other sites.

Functionality cookies

Functionality cookies are used in collecting information about your device and any settings you may configure on the website you’re visiting (like language and timezone settings). With this information, websites can provide you with customised, enhanced or optimised content and services.

Third-party cookies on our site

We may employ third-party companies and individuals on our websites, e.g. analytics providers and content partners. We grant these third parties access to selected information to perform specific tasks on our behalf.

Please note that we can’t control what these third party provides do in regards to these cookies.

How you can change your cookie settings, incl. opting out

As part of our cookie solution, we always provide you with the option to say no to cookie.

We also give you the option to change your mind. If you at one point gave consent to non-necessary cookies on our website, you can always change your mind. Just look for the shield on our website. If you press the shield, your cookie settings will appear, allowing you to always change your settings and reject cookies.

It's also possible to instruct your browser to refuse cookies from our website. Most browsers are configured to accept cookies by default, but you can update these settings to either refuse cookies altogether, or to notify you when a website is trying to set or update a cookie.

If you browse websites from multiple devices, you may need to update your settings on each individual device.

Although some cookies can be blocked with little impact on your experience of a website, blocking all cookies may mean you are unable to access certain features and content on the site.

Who are we and how can you contact us?

Here is our company information:

The Character Consultancy
71-75 Shelton Street
Covent Garden

You can always write to us at:

This policy is effective from the 12th of September 2020.

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Privacy Policy

Last updated: 9th May 2024

What Personal Information Is Collected

The Character Consultancy currently collects the following via the main site:

How This Information Will Be Used

I collect this information in order to be able to:

We hold the above data for the following lengths of time:

After which time we delete it.


We also collect the following using Mailchimp:

We use this information to tailor the mail we send to you, to best suit your requirements and hold it until you unsubscribe from us.

Legitimate Interest

We collect data by seeking potential new customers on various online platforms for the purposes of commercial interest:

Some of the above data is a result of profiling based on the data we hold.

I will store this information for as long as I believe you and The Character Consultancy will continue to have ongoing communication with one another.

We keep data up to date as much as possible, including secondary or replacement accounts held by the same person.

Please also see our GDPR page detailing the sources of information stored on our database.

Third Parties

I share parts or all of the above data with:

Please note that while I am based in the UK, many of my contacts live outside of the UK. I share the data on the above basis regardless of where a contact is from.

Business Name and Data Controller

The Character Consultancy
International House
64 Nile Street
United Kingdom
N1 7SR

Data controller: Hayley Watkins

Contact me at:

Your Choices Regarding Your Data

The forms on my web site and the Mailchimp newsletter are optional to use or sign up for. If you do not wish to share your data with me via these avenues you are welcome to avoid doing so. As an alternative you may wish to contact me via my various social media accounts instead.

If you wish to request access to, correction or, or deletion of your data, please email me. Up to date information regarding your data rights can be found here: on the website

If you wish to make a complaint, provides guidance here.

Opting Out

If you wish to opt out of any future contact from TCC, please let us know via this email address.

Please not that this is an alternative to the right to be forgotten, in which all of your details are wiped from our records. If this happens then there is a chance our staff will find you again and contact you as if you were a new contact.

When you opt out, we will keep a record of all of your usernames but no other data, and assign you the value "DO NOT CONTACT - Opted Out".

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